Visit Bang & Olufsen

Bang & Olufsen tour in Struer – where sound, design, and innovation come to life

Step into the story of Bang & Olufsen and discover how sound and design from Struer have left their mark on the world. On this guided tour, you’ll gain unique insight into the company’s headquarters, production facilities, and the story behind its iconic products.

Introduction to the experience

This guided tour in Struer offers a complete experience of Bang & Olufsen’s history, innovation, and significance to the area. You’ll visit the company’s headquarters, factory, and the dedicated Bang & Olufsen exhibition at Struer Museum.

Along the way, you’ll learn how a local company from the Limfjord grew into a global design and audio brand.

The experience / the story / the place

The tour begins at the Bang & Olufsen Innovation Lab in Struer, where you are introduced to the company’s universe. From there, you continue to the factory to gain insight into production and the technologies behind the well-known products.

The experience concludes at Struer Museum, where the Bang & Olufsen exhibition tells the story of the radio and television adventure that put Struer on the world map. Coffee is served along the way, allowing time for both immersion and reflection.

Why visit?

This tour is a rare opportunity to get up close to one of Denmark’s most iconic companies. You’ll gain insight into design, technology, and history—all in one experience.

For design enthusiasts, tech lovers, and curious visitors alike, it offers a fresh perspective on Struer as the “City of Sound.”

Practical information

See dates, times, and prices on the Struer Museum website.

Start location:

Bang & Olufsen Innovation Lab
Bang & Olufsen Allé 1
7600 Struer

End location:

Struer Museum
Søndergade 23
7600 Struer

Age limit: Minimum 12 years

Registration and further information can be found on the Struer Museum website.