Fur Camping is beautifully situated on the small island of Fur, near Fur Brewery and the impressive Mo-clay landscape.
Tourists leave both positive and negative impressions together with prints on our nature and environment, as well as impressions on the people who live here and on the local people's economic opportunities and livelihoods. At Destination Limfjorden, we want to reinforce the positive impressions and reduce the negative print.
The aim of the strategy is to ensure the implementation of activities that:
The strategy primarily sets the direction for the work to develop the tourism businesses to become even more sustainable. But our guests do not only meet the representatives of tourism businesses on their holiday. They also buy groceries, shop in stores, refuel their vehicles, visit beaches and much more. Therefore, tourism players cannot create a sustainable destination alone. It also requires that other operators and stakeholders support and develop the elements that the guests come in contact with.
There is a greater and greater realization that the way we live today is not future-proof. The UN Climate Panel reports that reducing the emission of greenhouse gases is going the wrong way. Therefore, we are forced to find new solutions to meet our needs, which also affects the way we spend our holidays. More and more tourists are becoming aware of their climate footprint - also when they are on holiday. We must take that development seriously. The situation calls for green product- and destination development that meets both the present and the future demand.
Therefore, Destination Limfjorden will support business development and capacity-building around sustainable holidays, which gives the individual business an opportunity to act green and responsibly. At the same time, we want to make it possible for guests to make sustainable choices.
What is needed to reach the goal and what efforts must be implemented? Six different initiatives will collectively support the development and realization of a sustainable destination:
In order to broadly succeed in lifting the business life, we make a differentiated offer available so that we can provide help and guidance in both collective and individual processes.
Specifically, we will help the stakeholders with:
We will support product development and entrepreneurship in relation to offering experiences that burden nature and the environment to a lesser extent. Such can be outdoor experiences like hiking and cycling, but also gentle accommodation products and experiences, where guests contribute to the local community or gain knowledge and skills to act more sustainably.
We will help guests to make green choices by informing about the possibilities for:
Destination Limfjorden helps the tourist industry in the area to become more sustainable, and we will also work on becoming certified as a Green Tourism Organization or similar.
As a green DMO, we think sustainability into our:
Destination Limfjorden will go on a green journey together with the other Danish destinations in the project "Sustainable destinations in practice". The project provides the opportunity for knowledge-based destination development based on measurable indicators:
We will work with our three municipalities to improve the elements that are important to the guests' perception of the destination as sustainable, as well as the elements that influence the stakeholders' ability to offer sustainable products and services. For example:
Charging infrastructure in the form of charging stations for electric vehicles and electric bicycles.
There are many ways a company can communicate its responsibility. For example, by getting a third party to check its efforts. This can be obtained, for example, by being eco-labelled with e.g., Green Key, Svanen, Ecolabel or by becoming sustainable-goal certified or getting an organic food label, etc.
It is of course also possible to communicate your efforts through your own channels, but the credibility is not as high.
Examples of the companies that have an environmental label or are in the process of applying for one:
Destination Limfjorden has a sustainability strategy, which sets the framework and direction for how we, as a DMO, can support the development of a sustainable holiday destination with a wide selection of sustainable holiday offers. The strategy is Destination Limfjorden's proposal for how we, as a destination, can work with sustainable destination development.